Ajras

Tripling the target in just 10 days 🚀

Client

ajras.com

Agance

Lhamim

Buyer Persona

  • Business owners
  • Entrepreneurs.

Industry

Finance

Languages

Arabic, English

Voice

Financial Saudi dialect.

Tone

  • Professional.
  • Formal.
  • Confident.

Project Overview

Ajras introduced a new leasing approach for new businesses with monthly rent payment options instead of the traditional annual payment.

My role as the Conversion Copywriter

As the main Conversion Copywriter, I played a crucial role in the success of the 10-day campaign by:

  • Carefully creating slogans to capture the essence of the company.
  • Crafting compelling call-to-action.
  • Weaving persuasive copies that directly resonated with the audience and boosted conversion.

Challenges

  • A unique service in the market that only accepts annual rent payments.
  • Narrow customer spectrum as startup businesses are the main customers.
  • Very short period for launching the campaign, assessing the results, and making adjustments.

Achievements

With more than 250K views and 100 new followers, the LinkedIn campaign led to a remarkable achievement of tripling the initial target, surpassing expectations, and generating significant results. This outstanding outcome demonstrates the strategies’ effectiveness and the campaign’s ability to resonate with the target audience.

Results in just 10 Days

  1. +100 new followers
  2. +250,000 views.
  3. +300 reactions
Conversion copywriting Project

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