BOLT APP

Driving Growth in Saudi Arabia through Creative Copywriting 🚘

Client

bolt. eu

Industry

Marketplace

Languages

Arabic & Saudi dialects.

Bolt app Overview

Bolt is the safe, reliable ride-hailing service available at the tap of a button.


My role as the creative & Conversion Copywriter

As the main Conversion and Growth Copywriter, I played a crucial role in the success of the brand growth by:

  • Creative Social Media Copies: I crafted engaging content for Bolt’s social media channels.
  • Conversion-Driven Campaigns: My compelling conversion copies fueled user acquisition.

Challenges

  • Highly competitive market.

 Key strategies:

  • Highlighting Advantages: We emphasized Bolt’s user-friendly app, competitive pricing, and safety commitment. These factors positioned Bolt as the preferred choice for reliable and affordable rides.
  • Localized Storytelling: Tailoring our messaging to resonate with Saudi audiences, we used relatable language, humor, and cultural references. This built trust and brand affinity.
  • Data-Driven Optimization: Continuously monitoring campaign performance, we fine-tuned messaging and targeting based on user preferences and market trends.

Results 🚀

  • Brand Awareness Surge: Bolt’s visibility soared, with increased app downloads and social media engagement.
  • User Acquisition Boost: New user registrations spiked, validating our effective marketing campaigns.
  • Reputation Reinforcement: Bolt became synonymous with safety, reliability, and affordability, earning positive customer reviews and loyal users.

Social media samples

App Notifications samples

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Driving Growth Through Creative Copywriting 🚘