From 0 to +3000 happy users 🚀📈
Website
Industry
Project Management Software.
Languages
English, Arabic
Voice
Active, Straightforward, Customer-centric.
Overview
Projecto is a comprehensive platform that combines all your projects into one accessible hub. Its intuitive and user-friendly interface simplifies project and team management, empowering businesses to operate efficiently.
Tone
Professional
My role as Product Content Manager & Brand strategist
My contributions were instrumental in helping Projecto garner the trust of over 3,000 satisfied users by:
- My contributions were instrumental in helping Projecto garner the trust of over 3,000 satisfied users by:
- Led product positioning aligned with target audiences
- Creating copies that seamlessly integrated into a full-funnel marketing strategy, guiding users from awareness to conversion.
- Driving impactful conversion campaigns across various social media platforms.
- Leading a broad multi-cultural team of content writers and designers.
- Optimizing landing pages to maximize conversions.
- Crafting persuasive messaging that resonated with the target audience.
- Elevating the user experience to guarantee smooth navigation and engagement.
- Analyzed market competition for product positioning.
Type of content:
- Landing page.
- Social media.
- Conversion copywriting.
- Video scripts.
- Email campaigns (Automation &Re Engagement).
- Blogs.
Challenges
The path to success was paved with challenges, each demanding innovative solutions.
- Navigating a complex sales process.
- Addressing users’ concerns about data security.
- Thriving in a highly competitive market.
- Catering to the vast and diverse clients’ needs.
- Maintaining a consistent and engaging user experience amidst continuous development and releases of the platform.
Projecto’s Success Strategies:
- My success can be attributed to a strategic blend of initiatives:
- Strategic Messaging: I effectively communicated Projecto’s unique value proposition through carefully crafted messaging that resonated with its target audience.
- Personalized Demos: I showcased Projecto’s capabilities in a way that directly addresses the specific needs of potential clients.
- Client-Centric Approach: I placed clients at the center of every copy I craft, ensuring their requirements and satisfaction are top priorities.
Results 🚀
- A +3000 new satisfied users in just 20 months.
- A 150% increase in conversion rates on key landing pages.
- A growth in social media engagement, leading to increased brand awareness and lead generation.
- A consistent stream of positive user feedback, reflecting the effectiveness of the efforts to elevate the user experience.
Landing page copywriting
Social media samples
UX Writing:
Email campaigns (Automation & re-engagement).
