Driving Growth in Saudi Arabia through Creative Copywriting 🚘
Client
bolt. eu
Industry
Marketplace
Languages
Arabic & Saudi dialects.
Bolt is the safe, reliable ride-hailing service available at the tap of a button.
My role as the creative & Conversion Copywriter
As the main Conversion and Growth Copywriter, I played a crucial role in the success of the brand growth by:
- Creative Social Media Copies: I crafted engaging content for Bolt’s social media channels.
- Conversion-Driven Campaigns: My compelling conversion copies fueled user acquisition.
Challenges
- Highly competitive market.
Key strategies:
- Highlighting Advantages: We emphasized Bolt’s user-friendly app, competitive pricing, and safety commitment. These factors positioned Bolt as the preferred choice for reliable and affordable rides.
- Localized Storytelling: Tailoring our messaging to resonate with Saudi audiences, we used relatable language, humor, and cultural references. This built trust and brand affinity.
- Data-Driven Optimization: Continuously monitoring campaign performance, we fine-tuned messaging and targeting based on user preferences and market trends.
Results 🚀
- Brand Awareness Surge: Bolt’s visibility soared, with increased app downloads and social media engagement.
- User Acquisition Boost: New user registrations spiked, validating our effective marketing campaigns.
- Reputation Reinforcement: Bolt became synonymous with safety, reliability, and affordability, earning positive customer reviews and loyal users.
Social media samples
App Notifications samples
