Turning Weekend Warriors into Football Champions ⚽️🏆
Client
kooraapp.com
Buyer Persona
– Business owners
– Entrepreneurs.
Industry
Marketplace
Languages
Arabic & Saudi dialects.
Results 🚀
The strategy worked like a winning penalty kick. Here’s what happened:
–App Downloads Soared: Weekly downloads skyrocketed, reflecting growing fan engagement within the Koora app community.
–Fully Booked Matches: Empty stadiums became history. Koora app matches consistently drew enthusiastic players.
–Koora Takes the Field: Brand recognition surged, cementing Koora’s status as the premier sports field booking app in Saudi Arabia.
Koora app Overview
Koora, the ultimate sports app, simplifies the process of finding the perfect stadium for your next match. With its user-friendly interface, Koora allows you to book fields, secure teammates, and even find a referee—all with just a few taps.
My role as Project Content Manager & Copywriter
Think of me as the wordsmith behind the scenes, crafting compelling calls to action that ignite your passion for joining the game:
- Engaging Social Media Posts: I curated captivating content across multiple social media channels, driving app downloads and match bookings.
- Speaking Football’s Language: I resonated with Saudi football fans using clear and concise language, making Koora relatable.
- Mastering Timing: I ensured our content reached the right audience by identifying key engagement periods—such as weekends and major matches.
- Interactive Experiences: Polls, quizzes, and contests kept users engaged, fueling excitement about booking matches through the Koora app.
Challenges
- Expanding the Football Fanbase: Despite Koora’s undeniable potential, its reach was limited. We aimed to establish Koora as the go-to platform for sports field bookings and thrilling matches.
- Ensuring Weekly Match Bookings: Consistent match bookings were essential. We incentivized users to participate actively, filling every game with eager players.
Key strategies:
The key objective was to transform casual football fans into active app users, committed to booking their weekly matches through the Koora app.
- Speaking the Local Lingo: We ditched fancy jargon and connected with Saudi football fans using language and references close to their hearts.
- Perfect Timing: Leveraging weekends and big game days, we intensified content promotion, urging fans to download the app and secure their spots.
- Interactive Engagement: Polls, quizzes, and contests fostered friendly competition, turning casual fans into committed Koora app users.
Conversion copies
Social media
