My role as the Conversion Copywriter

As the main Conversion and growth Copywriter, I played a crucial role in the success of the brand growth by:

• Crafting Slogans: I meticulously created compelling slogans that encapsulated Rooh Sweets’ essence.
• Social Media Creatives: My persuasive copy enhanced their social media presence.
• Conversion-Driven Campaigns: I developed impactful conversion copies for their marketing campaigns.
• Influencer and UGC Scripts: I scripted content for user-generated campaigns and collaborated with influencers to promote their delectable chocolates.

Challenges

• Market Differentiation: Rooh Sweets needed a unique identity amidst fierce competition.
• Reaching the target audience: Rooh’s sweets target audience is living in Saudi Arabia.
• Brand Identity: Establishing a distinct brand persona was essential.

 Key strategies:

• Storytelling: Leveraging the power of storytelling, we created content that resonated with Rooh’s target audience. 
• Local Relevance: Our language and imagery were tailored to connect with Saudi Arabian consumers, incorporating local customs and traditions.Influencer Collaboration: Partnering with Saudi Arabian influencers expanded our reach and promoted Rooh Sweets’ exquisite chocolates.

Results 🚀

Our strategic efforts yielded impressive results:

• Social Media Engagement: We gained +13,170 new followers and received +16,000 reactions.
• Website Traffic and Sales: Our initiatives significantly boosted their online presence.
• Market Leadership: Rooh Sweets emerged as a prominent player in the Saudi Arabian chocolate market.