From scratch to +400k delighted users in just 2 years 🚀📈
Website
bolt.eu
Industry
Financial Technology (Fintech)
Languages
MSA & Saudi dialect
Voice
Financial Saudi dialect.
Overview
Wafeer is a cutting-edge financial app that brings together users’ income and expenses in one smart platform, giving them the power to manage their money easily.
Tone
Professional, Formal
My role as the Project Content Manager and Brand strategist
At Wafeer, I was essential to the application’s success, demonstrated through my contributions in the following areas:
- Led product positioning aligned with target audiences.
- Leading a diverse team with members from different cultures and areas of expertise.
- Managing the planning and creation of content for the website and social media platforms.
- Creating persuasive messaging that resonated with the target audience.
- Improving user experience to make the application easy and enjoyable to use.
- Analyzed market competition for product positioning.
Challenges
- Navigating a market dominated by established competitors.
- Users’ concerns about privacy.
- Dealing with sensitive user information such as credit card data.
Applied strategies
- Localized marketing campaigns specifically tailored for the Saudi Arabian market.
- Creating a special content to educate users about:
- The benefits of intelligent money management.
- Wafer’s responsible management of users’ sensitive data.
- Implementing enticing incentive programs to attract and engage users.
Results 🚀
- From 0 to +100K happy users in just 15 months.
- More than +400K satisfied users in the following two years.
Landing page Copywriting
Social media samples
